“It’s the thought that counts” – a tale of a misunderstood phrase

“It’s the thought that counts” – it’s an overused and tired phrase. It’s often used to compensate a lack of thinking by placing more weight on the fact that the act of thinking was performed.

Today, we challenge you to redefine your understanding of the phrase and encourage you to think deeper about it’s meaning. Does it champion the importance of thinking or, does it just fixate on the fact that thinking was performed?

In other words, is it enough just to think or is it the quality of thought that matters? Continue reading “It’s the thought that counts” – a tale of a misunderstood phrase